The Campaign for Wool
Published on 2nd February 2012
The Campaign for Wool. is a cross-industry initiative convened by HRH The Prince of Wales in January 2010. As a serious environmentalist, the Prince believes the natural, sustainable origin and highly technical structure of wool can offer fashion, interiors and the built environment many superior benefits. Choosing real wool - as the Prince understands - will also help to care for our planet.
