This joint talk from White Rose Lecture and the Textile Institute will present: Wool - The Pinnacle of Natural Fibre
Delivered by: Steven Parsons – Brand & Business development Manager for Wools of New Zealand.
The lecture is free to attend, but reservations are required.
Our economy and our industry are under immense pressure to create products that don’t literally cost the earth.
The tide is turning away from an oil-based linear economy to circular economies, not dependent on plastics. Steven Parsons will communicate wool’s place in the new textile world order where authenticity, ethics and transparency are no longer nice to have but critical to the survival of brands.
This talk will highlight what Wools of New Zealand have done to bridge the gap between the sheep farmers and consumers to deliver more authentic and truly sustainable textiles.
After graduating from universtity in the '90s, having studied Textile Design, Steven was appointed Designer to Feltex Carpets New Zealand where his role was once best explained as “playing with coloured bits of string.”
Since 2006 he has been with Wools of New Zealand assisting people to develop more innovative, sustainable, natural and desirable textiles. Being responsible for both Brand and Business Development globally, Steven matches Wools of New Zealand’s innovation with emerging market trends. He is part of a team that is constantly at the forefront of innovation and forging new standards.
Steven has been involved with the Huddersfield Textile Centre of Excellence for a decade, sitting on several steering groups. He is part of the International Working group that developed the Responsible Wool Standard. Currently Steven is working in a Wools of New Zealand and DuPont joint project developing a new hybrid fibre category.